I discovered this e-book to be an in depth biography of Def Jam Records , in addition to Rick Rubin and Russell Simmons. In order to become a success , you have to learn from success , and the failures that come along with getting to that success . Provided that hip hop has grown to be the pulse of American society, you are able to discover quite a bit of that heartbeat within the grooves of the “Def Jam Records” catalogue.
Having presented the globe to LL Cool J, the Beastie Boys, Public Enemy, DMX and Jay-Z, the label created by hustler-incarnate Russell Simmons, as well as A&R maverick Rick Rubin, has at this point successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century .
This e-book analyzes the unexpected collaboration forged between workaholic entrepreneur Russell Simmons, and hirsute ex-punk Rick Rubin. Def Jam Records became possibly the greatest imprint of the 80s. Although Rubin would leave for pastures new but just as controversial, “Russell Simmons” continues to lead the label until 1999, when he sold his stake for $100 million.
Russell Simmons has gone on to develop interests in everything from motion pictures, to fashion, radio, Television, as well as the World Wide Web, growing to be the model hip hop entrepreneur. Those moves caused some past allies to criticize him of losing perspective of exactly what hip hop was sincerely about. This e-book documents the development of Def Jam from modest beginnings in Rubin’s college dorm, to its current position as the pre-eminent black music label of the 80s and 90s.
This read also takes a truthful look at the egos and personalities of the people involved, recounting the disagreements and failures that accompanied the remarkable, pioneering success.