Famed producer Zaytoven has seen many wins in his career. From 1999 to today, the producer has worked with the likes of music’s finest like Nicki Minaj, Usher, The Migos, Gucci Mane and more.
In this exclusive interview with VladTV, Zaytoven reveals how he came to reach such successful wins and how he managed to do so as an independent artist in the music industry.
First, Zay explains how working extensively on your craft can help cultivate a distinct sound. While he didn’t reach success until 2004, he says the time doesn’t exist anymore for new acts because of viral fame. Making beats everyday and showcasing his work with artists helped his name build buzz.
Another tip Zaytoven recommends is staying true to yourself. Following the independent path inside and out has kept him grounded. He explains how Gucci Mane found faith in him because he used organs and piano sounds in his beats. Since it wasn’t the trendy sound spreading around Atlanta, Gucci was impressed by his work.
Lastly, Zaytoven says the “favor of God” has given him success. He prays and keeps a spiritual balance when it comes to his life path.
From following those rules, he’s been able to venture outside of his music by producing two films, Birds of a Feather (http://amzn.to/1ONerzC) and Finesse (http://finessemovie.com/), both released on Netflix. He’s also released a book titled, A to Zay(http://amzn.to/1U4DocT). The book focuses on his decade long career and more helpful tips on the music industry.